Come one, come all to the ongoing tug-of-war between two Boomer memes!
The prize? 2/3 of US consumer dollars.
Politicians and businesses cower in fear of being accused of racism. As we saw during the George Floyd riots, a racism charge is perceived to be so serious that many businesses displayed BLM signs, like the blood of the Passover lamb, in the hope it would spare them from riot damage. Yet the recent boycott of Bud Light for “going woke” through their partnership with transgender influencer Dylan Mulvaney cost their parent company Anheuser-Busch $27 billion.
Unless you’re brand-new to this blog, you know I’m all for withholding your hard-earned money from companies that hate you.
So I hate to be a wet blanket, but if you expand the graph, Busch’s parent company didn’t suffer that much from the boycott.
They took a much bigger and longer-lasting hit from the COVID lockdowns. A weird, self-inflicted wound by the Death Cult.
But that’s not to say that refraining from doing business with Cult-aligned megacorps is useless.
Indeed, the countercultural boycott trend appears to be bearing some fruit.
The Homeland Institute asked 796 respondents who are politically and demographically representative of white, non-Hispanic American voters about the strength of the charge of “racism” versus the charge of “wokeness.”[4]
- A major finding is that the number of people willing to pay a price to boycott a business that is accused of wokeness is not that far off from the number willing to do the same to a business that is accused of being racist.
- Another major finding is that among those who identified as Republicans, the accusation of being woke was almost twice as powerful as the charge of being racist.
Reading into the data that Conservatives are shaking off the spell of the Death Cult hex word “racism” may be premature optimism.
You’ll still find lots of Republicans on social media buying into GOPe memes like Magic Dirt Theory, Nation of Immigrants rhetoric, and “America is based on ideas” canards.
Then again, some of these numbers look promising.
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61.9% of respondents said they are less likely to support a business if it is accused of being racist.
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But only 41.8% said they would be willing to follow through with boycotting a business that is accused of being racist if they had to pay 10% more or drive an extra mile.
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43.7% said they are less likely to support a business if it is accused of being woke.
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But only 29.1% said they would be willing to follow through with boycotting a business that is accused of being woke if they had to pay 10% more or drive an extra mile.
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65.7% said they would be less likely to vote for a politician if that politician was accused of being racist.
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45.6% said they would be less likely to vote for a politician if that politician was accused of being woke.
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For Independent respondents, 65.5% said they would be less likely to vote for a politician accused of being racist compared to 41.3% of Independent respondents who said they would be less likely to vote for a politician accused of being woke.
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Surprisingly though, among Republican respondents 42.6% said they were less likely to vote for a politician accused of being racist, compared to 79% who said they were less likely to vote for a politician accused of being woke.
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Additionally, 7.2% of Republican respondents said they were more likely to vote for a politician who is accused of being racist.
Read the whole thing here.
On the whole, Conservatives are warming up to the idea of not giving remote material cooperation to grave intrinsic evil. But they won’t yet go the extra mile to avoid cooperating with people who hate them.
And I understand.
It’s a bit of a high curb to surmount.
Let me help you up your integrity and have fun while you’re at it.
