Differentiation

To Build Your Audience, Differentiate Your Brand

Everybody knows that the book market is saturated. That means a major challenge facing authors is standing out from the crowd. In an environment where readers are spoiled for choice, building a long-term audience requires differentiating your brand. Let's examine why differentiation matters and how to make it work for…
October 10, 2024
What Authors Can Learn from McDonald’s

What Authors Can Learn from McDonald’s

When you're trying to make a name for yourself as an author, it's tempting to aim for creating a single masterpiece that will set you apart from everyone else. But from a marketing standpoint, the better long-term strategy might be to focus on producing consistently good work. One of the…
October 9, 20243 Comments
Catapult launch

Newpub Strategies: How to Launch Your Book

On occasion I raise the velvet rope and give regular readers samples of the insider newpub strategies normally reserved for patrons. Today's de-paywalled post offers pro advice on perhaps the most important yet least understood parts of publishing. Launching a book successfully as an indie author requires careful planning and…
October 8, 20242 Comments
Stopwatch

It’s the Final Countdown for Lord of Fate

It's been incredibly busy around here of late, so today's post will keep it brief with a quick update: The final countdown for our trailblazing Lord of Fate campaign is on! To say that this campaign has made history is no exaggeration. Our first Kickstarter smoked every previous Indiegogo milestone,…
September 26, 2024
Burned Book Audio

The Burned Book: Now in Audio on Kickstarter

For years, my readers have asked "When will your work be available in audio?" And thanks to our generous Kickstarter backers, the answer is finally ... now! From now until 9:15 PM Eastern tomorrow, you can get The Burned Book audio version as an add-on to a Lord of Fate…
September 25, 2024
Lord of Fate Hardcover

Lord of Fate Alternate Hardcover Reveal

The dark fantasy reconquista enters its final 5 days! Unlock the audiobook and get other sweet rewards. Back my epic adventure novel Lord of Fate You've waited in rapt anticipation for months. Now the suspense is over ... It is my sincere pleasure to unveil the alternate hardcover for my new…
September 20, 20244 Comments
Social Media Circus

Online Carnies and the Social Media Circus

There's just 1 week left to take back dark fantasy and reap the spoils. So back my grim adventure novel Lord of Fate on Kickstarter. Folks have been raking muck for attention since we left the Garden of Eden. Human nature is a) constant and b) fallen, so stirring up…
September 17, 20245 Comments
Higurashi - Business v Passion

Business Type x Passion Type

One central aim of this blog is helping writers learn to find readres. You can become one of mine by backing my dark fantasy novel Lord of Fate, now funding on Kickstarter. Ryukishi07, the creator of hit light novels such as Higurashi and Umineko, has given interviews in which he's highlighted…
September 9, 20243 Comments
Lord of Fate Labor Day Limited Offer

Lord of Fate Labor Day Limited Offer

Facing a long layover this weekend? Daunted by the prospect of daylong car trips today and Monday? Relax. I've got you covered! Announcing the Lord of Fate Labor day Limited Offer Just for all of you coach-class chillers, hardcore grillers, and grimdark thrillers out there, I've put together the single…
August 30, 20245 Comments
Pie

Authors: Grow the Pie or Die

A speech that's become infamous in science fiction circles is Michel and Wolheim's "Mutation or Death." While the change it argued for was socialism, it did have a point from a business perspective. To paraphrase Major Motoko Kusanagi, stagnation is slow death. Business models must grow and adapt to thrive,…
August 29, 2024